Frankie Rose


Los Angeles-based Frankie Rose Cosmetics is specifically formulated to offer flawless, long-lasting products for all skin types. From dry, normal, oily, to even the most sensitive skin…

Makeup artist and co-founder, Sarah Udink knows first hand the struggles of sensitive skin as she’s battled severe eczema for as long as she can remember. Looking back, she remembers searching high and low to find a makeup brand that would provide her with the look she wanted without causing skin irritation. After being disappointed time and time again, she launched a makeup line in 2013 that would offer the best of both worlds: flawless coverage that leaves your skin looking like you stepped out of a magazine, yet feels so lightweight you’ll forget you’re even wearing it!

Frankie Rose is who every woman wants to be. You most likely already know someone like Frankie Rose…she might even be you! She’s fearless, beautiful, confident and sexy. She knows who she is and what she wants. On days when you feel amazing in your own skin, when you feel like you can do anything…you catch a glimpse of her in your mirror.

There’s a Frankie Rose in every woman, just waiting to be unleashed.